EDM
Redesign
About
This project is re-designing EDM newsletters for HealthXChange & Japan Creative Center.
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Tools Used
Illustrator, Photoshop​
DESIGN CHANGES
HEALTHXCHANGE
An email which I have been receiving frequently is HealthXChange, a page sharing relevant and informative health tips.
I decided to make some changes to make it less plain and more attractive while maintaining the colour theme.
JAPAN CREATIVE CENTER
Another email which I have been receiving frequently is Japan Creative Center, a page sharing interesting information on Japanese culture. I decided to make some changes to make it feel more alive and give it a fresh new look.
SELF-REFLECTION
Basically what I did was a simple redesign of the visual aspect of the website to make it more aesthetically pleasing.
Since there is no change in the user flow process, existing visitors will have no issue adjusting to this new layout.
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Changes like placing a clearly and bold colour CTA buttons and enlarging images will capture the attention of the readers.
This way, they will not be immediately turned off by the overwhelming words causing them to delete immediately.
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If I were to fully commit myself into this project and redesigning the entire website, I will conduct interviews with the email subscribers to know what they think of the existing emails and how often do they actually stop to look through.
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